Spotify Introduces AI-Powered “Promoted Playlists”
Spotify ne aik naya AI-based feature “Promoted Playlists” launch kiya hai, jiska maqsad users ko apni music recommendations par zyada control dena hai. Company ke mutabiq, yeh feature pehli baar users ko algorithm ko apni marzi ke mutabiq guide karne ka moka deta hai.
Feature Abhi Beta Phase Mein, Limited Access Ke Sath
Filhaal yeh feature beta mode mein hai aur sirf Spotify Premium users in New Zealand ke liye available hai. Is waqt yeh sirf English language support karta hai, lekin Spotify ka kehna hai ke future mein isay dusre mulkon mein bhi rollout kiya jayega.
Promoted Playlists Kaise Kaam Karti Hain?
Is naye tool ke zariye users likhit prompts ke through bata sakte hain ke wo kis type ka music sunna chahte hain. Yeh sirf current taste tak limited nahi hota, balkay user ki poori Spotify listening history ko consider karta hai bilkul first day se.
AI Playlist Se Zyada Advanced System
Spotify ka yeh feature pichlay saal launch hone wali AI Playlist ka advanced version hai. Farq yeh hai ke ab users zyada lambi aur detailed commands likh sakte hain, jisme mood, genre, activity aur time period tak specify kiya ja sakta hai.
Listening History Aur World Knowledge Ka Use
Spotify ke mutabiq, Promoted Playlists sirf user data hi nahi balkay world knowledge ko bhi consider karti hain. Is ka matlab hai ke system films, TV shows, trends aur popular culture ko samajh kar playlists banata hai.
Playlist Refresh Aur Deep Customization Options
Users yeh bhi decide kar sakte hain ke unki playlist daily, weekly ya kisi aur schedule par refresh ho. Misal ke taur par, koi user keh sakta hai:
- “Meri pichlay 5 saalon ki top artists ke deep tracks”
“Workout ke liye high-energy music, phir cooldown ke liye soft songs”
Har Recommendation Ki Wajah Bhi Batayi Jayegi
Spotify ka kehna hai ke playlists ke sath short descriptions bhi hongi, jisse users ko samajh aaye ga ke kisi particular gaane ki recommendation kyun di gayi hai. Is ke sath sath beginners ke liye ready-made prompts bhi provide kiye jayenge.
Algorithm Control Ka Naya Trend
Spotify akela platform nahi jo users ko algorithm control dena chahta hai. Instagram ne bhi recently Reels ke liye content control feature introduce kiya hai, jab ke Bluesky jese platforms users ko apna algorithm choose karne ka option dete hain.
Music Streaming Mein Personalisation Ka Naya Daur
Spotify ka yeh naya AI upgrade is baat ka ishara hai ke future mein music streaming zyada user-driven aur personalised hoti ja rahi hai, jahan listeners sirf sunte nahi balkay actively apni music journey shape karte hain.

