Swat Valley ke mashhoor Serena Hotel ne baqaida tor par apni operations band karne ka elaan kar diya hai. Hotel management ke mutabiq, yeh faisla 1 January 2026 se laagu hoga, jis ke sath hi Swat mein qareeban 40 saal par mushtamil aik aham hospitality safar ka ikhtitam ho jaye ga.
Hotel ki janib se jari kiye gaye official notice mein kaha gaya hai ke Swat Serena Hotel ko yeh izzat hasil rahi ke woh taqreeban chaar dehayi tak mehmanon ki khidmat karta raha aur Khyber Pakhtunkhwa, khaas tor par Swat Valley mein tourism ke farogh mein kirdar ada karta raha.
Nearly Four Decades of Service Ended in Swat Valley
Management ka kehna hai ke hotel ne na sirf domestic balkay international tourists ko bhi Swat ki taraf mutawajja karne mein madad di. Apne scenic location, service standards aur cultural touch ki wajah se Swat Serena Hotel ko valley ka aik landmark samjha jata raha hai.
Notice mein kaha gaya, “Humein afsos ke sath batana par raha hai ke Swat Serena Hotel ki operations 1 January 2026 se band ki ja rahi hain.” Sath hi management ne apne guests, business partners aur associates ka shukriya ada kiya jo barson tak hotel ke sath juray rahe.
Serena Hotels’ Operations Continue Elsewhere
Hotel management ne wazeh kiya hai ke yeh closure sirf Swat property tak mehdood hai aur Serena Hotels ke baqi projects par iska koi asar nahi padega. Serena Hotels Asia aur Africa ke mukhtalif mumalik mein apni services jari rakhe gi.
Company ke mutabiq, Serena Hotels is waqt duniya bhar mein 33 hotels operate karti hai, jin mein se 10 Pakistan mein maujood hain. Group ne is baat ka bhi azm dohraya hai ke baqi tamam locations par mehmanon ko high-quality service aur yaadgar tajurba faraham kiya jata rahe ga.
Impact on Swat’s Tourism Landscape
Swat Serena Hotel ka band hona valley ke tourism aur hospitality sector ke liye aik mufarid qadam sabit ho raha hai. Barson tak yeh hotel Swat aane walay musafiron ke liye aik badi pehchan aur rehnuma nishani raha, aur is ki closure ko aik dor ke khatmay ke taur par dekha ja raha hai.
Hotel ki bandish ke bawajood, Serena Group ne apne mustaqbil ke operations ke hawalay se pur-azm rawaiya zahir kiya hai aur kaha hai ke woh apni baqi properties ke zariye mehman-nawazi ka silsila jari rakhe gy.
